Illustration by Alex Castro / The Verge
Facebook’s next big play could be all about getting to know your neighbors. The company confirmed this week that it’s testing a new feature that encourages users to post and share news in miniature social networks focused on small geographical areas. Users can create special profiles that share limited information with their neighbors, while Facebook itself will use the detailed location data it collects from those enrolled to serve “more relevant” ads.
The feature, named Neighborhoods, is currently being tested in just a single market, Calgary in Canada, but it’s likely Facebook will roll out access more widely if the test is a success. Another hyperlocal social network, Nextdoor, has shown the viability of this model and is reportedly…