Facebook is buying Giphy for $400 million

Facebook is buying the popular GIF-making and sharing website Giphy for $400 million, with plans to integrate the massive GIF library into Instagram and other Facebook apps. News of the deal was first reported by Axios, which revealed the $400 million value of the deal.

Giphy is already one of the largest GIF sites on the internet, offering tools for creating, sharing, and remixing GIFs.

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via The Verge – All Posts

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