Facebook is adding official music videos to its service in the US after partnering with major music companies including Sony Music, Universal Music Group, and Warner Music Group, the company announced today. The videos can be found through Facebook Watch and via individual artists’ pages. They can be shared, reacted to, or commented on like any other video on Facebook.
It’s a big shift for Facebook, which in the past has only been able to share short previews of music videos from artists on major US labels, TechCrunch previously reported, or just audio in some cases, according to Bloomberg. With this launch, Facebook is stepping into an area where YouTube is dominant. Music videos are one of the most popular genres on Google’s video…tech, The Verge