It’s starting to seem like Etsy only sells two kinds of products: masks, and everything else.
The handmade and vintage product marketplace just released its Q2 earnings report, and the company says it helped sell $346 million worth of homemade masks during the pandemic, accounting for 14 percent of all sales across small sellers on the platform. 4 million people came to Etsy for masks alone, buying nothing else, and 112,000 different sellers made money by selling those homemade masks on the platform.
If “masks” were listed as their own product category in Etsy’s financial results, they’d rank third on the entire site: they’re not quite as big as the $740 million worth of home goods or the $362 million worth of jewelry…