Disney won’t publicly share viewership numbers for its original series and movies, despite fellow streaming giants like Netflix being more transparent in the wake of industry-wide criticism.
The content and development teams overseeing Disney+ have spoken about how they’re approaching sharing metrics in internal conversations, according to multiple Disney executives. The company currently doesn’t see a reason to share metrics with the public, although creative talent who partner with Disney on Disney+ titles will receive some form of ratings.
Since Disney+ doesn’t run with ads, there’s no pressure to partner with a company like Nielsen, the foremost ratings agency, to show advertisers how well a show or movie is performing. Releasing…tech, The Verge, The Verge - All Posts