Photo By Tom Williams / CQ Roll Call
On Tuesday, Rep. Anna Eshoo (D-CA) introduced a bill that would upend political advertising on platforms like Facebook and Google.
The Banning Microtargeted Political Ads Act would bar platforms like Google and Facebook from allowing advertisers to target messages based on the demographic or behavioral data of their users. The Federal Elections Commission would act as the primary enforcer of these proposed rules, but the bill leaves room for individuals to bring civil action on companies accused of violating it. A court could award anywhere from $100 to $1,000 in relief for negligent violations and $500 to $5,000 for reckless ones.
“Microtargeting political ads fractures our open democratic debate into millions of private,…tech, The Verge