Image: Comcast
Comcast will give a free streaming box to its internet-only subscribers, helping it control their TV watching experience even without getting them to pay for cable. The streaming box, called Xfinity Flex, was introduced in March, and it initially cost $5 per month, which is a ludicrous cost when you consider that you can get a Roku for $30 flat.
Now, Comcast is getting more aggressive, and it’s doing so right as the streaming video competition is heating up. Having a Flex in the homes of internet-only subscribers gives Comcast a chance to take in a cut of some of those subscriptions if it can drive signups. Customers can also buy and rent TV shows and movies directly through Comcast using the box.
The box also gives Comcast control over…