Bumble’s figured out a new way to bring video to its app: in-app voice or video calling. The feature applies to all of Bumble’s use cases, including Bumble Bizz for making professional connections; Bumble BFF for making friends; and Bumble for dating. The option to start a call will surface only once a match has been made. Women can call from that initial match while men have to wait until a woman has made the first move. The overall appeal is that people don’t have to swap phone numbers to chat, so if they unmatch, the other person loses their ability to make a call.
Only one other major dating app, Badoo, allows for video calling within the app, which isn’t coincidental. The same man — Andrey Andreev — operates both Badoo and Bumble….
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