Black Friday smartwatch deals 2021: Apple Watch, Samsung, Fitbit and more

Black Friday is here, and we’ve likely seen the biggest discounts you’ll find over the deals season through to Cyber Monday. We’ve seen deals on the Samsung Galaxy Watch series, Apple Watch devices, Fitbit smartwatches any many others.

The best smartwatches also seem to be in good supply too – even the Apple Watch 6, despite that having been discontinued. So there shouldn’t be too much danger of stock shortages over the Black Friday period.

The exception to all this is the Apple Watch 7, with analysts suggesting this could be in short supply for a while. This is a wearable that probably won’t be heavily discounted either given how new it is, so you might want to buy one of these sooner rather than later.

Below you’ll find the best current smartwatch deals money can buy from a variety of manufacturers for all different purposes.

Black Friday smartwatch sales (US): quick links

The best Black Friday smartwatch deals in the US

Apple Watch 7 (41mm, GPS): $399.99 $379.99 at Amazon
Save $19.01 –
Right now at Amazon you can get a 5% discount off the Apple Watch 7 with a clover, red or starlight sport band. That’s not a huge discount but remember, this is a brand-new smartwatch and it’s in high demand, so any reduction at all is nice to see. While we normally would advocate holding out till Black Friday, it’s a good idea to get your order in early if you want a speedy delivery – this is, after all, the lowest price we’ve seen yet on this device.

Apple Watch Series 7 (GPS, 45mm): $429.99 $409.99 at Walmart
Save $20 –
There’s a small but welcome price cut on the slightly larger 45mm Apple Watch Series 7 today at Walmart. This particular price is actually on the Midnight color, which is actually one of the more popular choices right now. Considering this very same watch is sold out at Amazon and on backorder at Apple, we’d say this is a pretty great Black Friday deal.

Apple Watch SE (40mm, GPS): $279 $219 at Amazon (save $60)
This is Apple’s budget-friendly smartwatch and with a $60 discount it’s even more budget-friendly than usual. Don’t think the price makes this a lesser wearable though – it has many of the same features as Apple’s top smartwatches. This discount is for the compact 40mm version, so it won’t look large on your wrist either.

Apple Watch Series 6 (40mm, GPS): $399 $349 at Amazon
Save $50 –
Last year’s top-tier Apple Watch was the Series 6, which has all the same features as the newer Apple Watch 7 – the S6 processor, blood oxygen monitoring, ECG app, and elevation tracking – but a 20% smaller screen. It’s discontinued now, which is why the price is so low. Still, we rated the Series 6 four out of five stars when we tested it, and it remains one of the standout wearables you can buy – at under $350 it’s a bargain.

Apple Watch Series 3, 38mm: $199 $169 at Best Buy
Save $30 –
We have seen the Series 3 as low as $109 this Black Friday, but the stock was supremely limited and this is still a solid deal for the Apple Watch 3. This one’s an older device but it’s still a great smartwatch and worthy of the 4.5 out of 5 stars we gave it in our review. It’s slower and less feature-rich than the SE, plus it’s likely to lose watchOS support in the next few years. If you want a truly cheap Apple Watch, it’s the best.

Apple Watch Series 6 (40mm, GPS): $399 $349 at Amazon
Save $50 –
Last year’s most popular Black Friday Apple Watch was on the Series 6, and Amazon currently has the smartwatch in stock and on sale for $349. That’s the best deal you can find right now and just $25 more than the record-low price. The Apple Watch 6 features a new S6 processor, blood oxygen monitoring, an ECG app, and elevation tracking. Today’s deal applies to the Red model, which is the only color currently in stock.

Apple Watch SE (40mm, GPS): $279.99 $269.99 at Walmart
Save $10 –
Walmart also has the lowest price right now on the new Apple Watch SE – a great choice if you find the Series 7 a little too expensive for your tastes. If stocks hold up this one could go a little lower. So far, however, this is the best Black Friday Apple Watch deal on this model. Note, this sale is on the Abyss Blue color only currently.

Apple Watch Series 3, 38mm: $229 $169 at Walmart
Save $60 –
The cheapest Black Friday Apple Watch deal is the best-selling Series 3, which is on sale for just $169 at Walmart. That’s the lowest price we’ve seen for the smartwatch that includes GPS technology and heart rate monitoring. The Apple Watch 3 is currently sold out at most retailers, so we’d snag today’s deal while you can.

Apple Watch 5 GPS and Cellular, 44mm: $749 $459 at Amazon
Save $290 –
Right now on Amazon you can grab the Apple Watch 5 with cellular data at a saving of $290. That’s for the 44mm model, and it’s almost the lowest price ever, so this deal is well worth considering if you want a powerful smartwatch to pair with your iPhone.

Samsung Galaxy Watch 4 | 40mm | GPS: $249.99 $199.99 at Amazon (save $50)
This is the cheapest combination of specs on the Galaxy Watch 4, so if you want the device for as little as possible, it’s your best bet. If you want the small size but also cellular connection, that’s an option too:
40mm | GPS & cellular: $299.99 $249.99 at Amazon (save $50)

Samsung Galaxy Watch 4 | 44mm | GPS: $279.99 $229.99 at Amazon (save $50)
This is the bigger version of the standard Galaxy Watch 4, for if you like your big screens and chunky watches. The cellular version is also on sale, useful for if you want to use it without your smartphone.
44mm | GPS & cellular: $329.99 $279.99 at Amazon (save $50)

Samsung Galaxy Watch 4 Classic | 42mm | GPS: $349.99 $299.99 at Amazon (save $50)
The Galaxy Watch 4 Classic has a rotating bezel and sturdier, sleeker design – this is the cheapest option on the Classic model. Predictably, the cellular version is also discounted.
42mm | GPS & cellular: $399.99 $349.99 at Amazon (save $50)

Samsung Galaxy Watch 4 Classic | 46mm | GPS: $379.99 $329.99 at Amazon (save $50)
This is a big and bougie smartwatch, especially if you opt for the cellular version, and the discount will barely help you there.
46mm | GPS & cellular: $429.99 $379.99 at Amazon (save $50)

Samsung Galaxy Watch 3 | 41mm | Bluetooth: $400 $180 at Best Buy (save $220)
This isn’t Samsung’s latest wearable but you can get a huge discount on the previous gen model here, in both gold and silver shades. It’s a great all-round smartwatch choice if you don’t need something cutting-edge, and the LTE version is also discounted with $200 off.
LTE: $450 $250 at Best Buy (save $200)

Samsung Galaxy Watch 3 | 45mm | Bluetooth: $480 $330 at Amazon (save $150)
If you want a big 45mm smartwatch at a hefty saving then you could do worse than this Samsung Galaxy Watch 3 at a $150 discount. That knocks a healthy 31% off the price, and is a great deal for an older but still highly capable Samsung wearable.

Fitbit Versa 3: $229.95 $179.95 at Fitbit
Save $50
 – The Fitbit Versa 3 is one of the latest and most high-tech Fitbit wearables, so a $50 saving is notable. Beyond the core fitness tracking features the Versa 3 also boasts blood oxygen readings and a great screen, all packaged in a lightweight and comfortable shell.

Fitbit Sense: $299.95 $199.95 at Amazon
Save $100 – The Fitbit Sense is one of the more stylish smartwatches in Fitbit’s range and this is the best discount we’ve seen yet on it. In our review we were fond of its GPS, its comfort, and its mood and stress tracking, but noted that some features require Fitbit Premium.

Fitbit Versa 2: $199.95 $118.99 at Walmart
Save $81 –
Walmart’s Black Friday Deals for Days sale has the feature-packed Fitbit Versa 2 smartwatch on sale for a record-low price of $118.99. The smartwatch provides a remarkable six-day battery life and allows you to store 300 or so songs on your wrist.

Garmin Forerunner 45 (42mm): $194.95 $129.99 at Amazon
Save $64.96 – The Garmin Forerunner 45 is a feature-packed and lightweight running watch, and right now the red 42mm model is reduced by 33% at Amazon. We praised its value in our 4-star review, and that was before this discount, so it’s a top entry-level choice for runners and anyone trying to get fit – just note that it doesn’t do well at swim tracking.

Garmin Forerunner 45S (39mm): $199 $129.99 at Amazon
Save $69.01 – Right now you can grab the Garmin Forerunner 45S for just $129.99 – that’s a 35% reduction. That’s for the wearable in black, and the ‘S’ denotes its small 39mm size – that aside this is the same great running and fitness tracking watch as the standard Forerunner 45. So if you want a compact wearable that excels at basic run tracking then this is the one to go for.

Garmin Forerunner 245 Music: $349.99 $249.99 at Amazon
Save $100
– This affordable wearable from Garmin is now even more affordable, with a saving of 29%. The Garmin Forerunner 245 Music includes advanced training features and running dynamics, and as the name suggests it can also connect to music streaming services.

Garmin Fenix 6 Pro: $649.99 $449.99 at Amazon
Save $200
– The Garmin Fenix 6 Pro is one of Garmin’s top wearables and right now it’s available for a hefty 32% discount, saving you $206 off the standard price. This highly capable multisport watch can track just about any activity you can do, so even without the discount it justifies its price tag.

Garmin Fenix 6S Pro: $649.99 $449.99 at Garmin
Save $200
– Whether you run, ride, ski, surf or do a range of other sports, the Garmin Fenix 6S Pro can track you, and now it can do so without emptying your wallet, as it’s down to just $449.99, saving you $200 off the standard price.

Garmin Fenix 6X Pro: $699.99 $499.99 at Garmin
Save $200
– The Fenix 6X Pro is reduced by $200 right now, making this exceptional wearable all the more tempting. This is a great deal on a device that’s packed full of sensors and features, making it ideal for serious athletes and outdoorspeople.

Garmin Vivoactive 4S: $349.99 $199.99 at Best Buy
Save $150
– The Garmin Vivoactive 4S is a great way to keep track of your heart rate, energy levels and more during the day. Then when you work out properly you can also track your fitness more in depth, with GPS and workout tracking. This watch is designed to have mainstream appeal rather than being built for real athletes, but it’s a step up from a basic tracker, and right now it’s available at a big $150 discount.

TicWatch Pro 4G: $299 $149.99 at Amazon (save $150)
The TicWatch Pro 4G is a top Wear OS smartwatch, with cellular connectivity, a long-lasting battery, GPS, a heart rate monitor and more, and with 50% off it’s a real bargain.

TicWatch Pro S: $189.99 $149.99 at Amazon (save $40)
This mid-range Wear OS watch has built-in GPS, a two-day battery life, a good-looking design and some nice watch faces. $40 off is a decent discount on a relatively recent smartwatch.

TicWatch GTH: $79.99 $49.99 at Amazon (save $30)
This is one of the cheapest TicWatch devices on the market, and right now it’s even cheaper. Don’t expect the world with a wearable this cheap though – it’s good for 24-hour skin temperature, heart rate and blood oxygen tracking, but less so for exercise tracking in our experience.

TicWatch E3: $199.99 $139.99 at Amazon (save $60)
This is a solid Wear OS smartwatch with built-in GPS, a just-under-two-day battery life, a speedy chipset and a big screen. While it’s not the most stylish smartwatch we’ve ever seen, it sure packs in a lot of features for what it costs, and right now it’s even cheaper than normal, with this $60 saving.

TicWatch Pro 3 GPS: $299.99 $199.99 at Amazon (save $100)
The TicWatch Pro 3 GPS is a flagship TicWatch model, packing in several days of battery life, powerful performance and GPS, and now coming in at a decidedly affordable price at Amazon. This one’s definitely worth snapping up.

TicWatch C2 Plus: $209.99 $146.99 at Amazon (save $63)
The TicWatch C2 Plus isn’t the best model in the range but nevertheless it’s an accomplished mid-range Wear OS smartwatch, with GPS and NFC included, and right now it’s available at a fairly low-end price.

Black Friday smartwatch sales (UK): quick links

The best Black Friday smartwatch deals in the UK

Apple Watch 6 (44mm, GPS): £389 £309 at Currys
Save £60 – When it comes to outright value, you’ll be hard-pressed to beat this early Black Friday Apple Watch deal on the Series 6 at Currys today. This model is a little older now, but it’s still a great buy if you want something with a great display, powerful chip, and access to all the latest apps. The downside? This price is currently only available on the Red colour. The next cheapest price is on the White – currently retailing at £319 at Currys.

Apple Watch Series 6 (Cellular, 44mm): £509 £399 at Amazon
Save £110
– Amazon’s still got a few Apple Watch 6’s in stock – and better still it’s offering up a very nice discount indeed on the cellular version. If you’re going to be cutting the connection to your phone then this one’s a great option as the Series 6 is still a very powerful flagship smartwatch indeed. Aside from a bigger screen and a few design tweaks, you’re not missing much by opting for this older model versus the Series 7. Note, this price is available on the White and Red colours.

Apple Watch SE (40mm, GPS): £299 £249 at Currys
Save £50 –
If you’re looking for something a little cheaper, you’ll find all Apple Watch SE colours on sale in today’s Black Friday Apple Watch deals at Currys. This one’s a match for the lowest price we’ve seen on this cheaper new device, so it’s a great option if you’re looking for a modern Apple Watch that can tick all the boxes but still come in at a reasonable cost.

Apple Watch Series 3 (GPS, 38mm): £199 £169 at Amazon
Save £30 – The Apple Watch 3 is the perfect choice if you’re on a budget and just want a device that’s great for the basics – alerts, music, and fitness apps. It’s a little older now but it’s still great in 2021 and this latest early Black Friday price cut from Amazon brings it to within £10 of its cheapest ever price.

Need a bigger size? The 42mm is also discounted to £199

Samsung Galaxy Watch 4 (Bluetooth, 40mm): £249 £199 at Samsung
Save £50 – The Samsung Galaxy Watch 4 has only just launched and you can already save £50 in this early deal, making this the lowest price yet for this cutting-edge wearable that does it all. This deal is available on all colors too.

Need mobile connectivity? With LTE support this is £239

Samsung Galaxy Watch 4 (Bluetooth, 44mm): £269 £219 at Samsung
Save £50 – You can currently save £50 on the larger 44mm Samsung Galaxy Watch 4, making this premium new wearable a lot more affordable. It’s a great choice if you want a big screen and slick software. Need mobile connectivity? With LTE support this is £259

Samsung Galaxy Watch 4 Classic (Bluetooth, 42mm): £349 £274 at Samsung
Save £75 – The Galaxy Watch 4 Classic is Samsung’s top smartwatch and you can already get it for £75 off, which is the best discount we’ve seen so far. With a rotating bezel and a body composition monitor, this wearable has a lot to offer.

Samsung Galaxy Watch 4 Classic (Bluetooth, 46mm): £369 £294 at Samsung
Save £75 – The biggest version of Samsung’s most premium smartwatch is currently available for a £75 discount, making the price far more palatable. You get a big screen, a rotating bezel, and near endless health and fitness features.

Need mobile connectivity? With LTE support this is £334

Fitbit Sense: £299.99 £189 at Amazon
Save £110 – This is the best deal we’ve ever seen for the Fitbit Sense, and it’s unlikely to get much cheaper this Black Friday. It has dropped by £110, and we particularly liked its detailed mood and stress tracking features that you don’t get on many other Fitbit products.

Fitbit Versa 3: £199.99 £139 at Amazon
Save £60.99 – The Fitbit Versa 3 is available for over £60 less than usual right now, bringing its price down to a very affordable level. Despite the low price this is a full-featured smartwatch too (though the focus is on health and fitness), and you can get that discount on the wearable in every shade.

Fitbit Versa 2: £139.99 £99 at Very
Save £40 – The Fitbit Versa 2 is a great choice if you don’t need the extra bells and whistles of the Versa 3, as it’s a cheaper buy, especially with this deal. The design and most of the features are similar to the newer smartwatch, though notably it lacks GPS, so runners may want to go for the pricier model.

Garmin Instinct: £269.99 £119 at Amazon
Save £150.99 – The Garmin Instinct is available for 56% less than usual in this deal, bringing this already affordable wearable down to an impulse purchase price. With a comfortable design and solid sports tracking performance there’s a lot to like here, though it lacks full mapping features.

Garmin Fenix 6S: £529.99 £279 at Amazon
Save £250.99 – The Garmin Fenix 6S is a compact version of the flagship Fenix 6 – so in other words this is one of the best multisport watches on the planet. Usually it has a price to match, but this deal knocks 47% off the standard price of the Fenix 6S in silver with a black band, meaning you can get a high-end sports watch for mid-range money.

Garmin Fenix 6 Pro: £599.99 £379 at Amazon
Save £220.99 – The Garmin Fenix 6 Pro is a supercharged multisport watch that’s way more than most people need, but with 37% off this black model it’s at a price that many will be able to afford. It can track just about any activity you can do from running and cycling to skiing and beyond, and with more precision than many devices. This is a big saving so it’s worth snapping up if you think you’ll make good use of it.

Garmin Forerunner 645 Music GPS: £349.99 £179.99 at Very
Save £170
– The Forerunner 645 Music is almost half price in this incredible deal from Very. It allows you to store 500 songs on your running watch and has a whole host of Garmin features for just under £180. It’s a top choice for anyone after a fitness-focused smartwatch.

Garmin Vivoactive 4: £279.99 £179.99 at Argos
Save £100 – The Garmin Vivoactive 4 is a mid-range multisport watch that offers many of the same tools as Garmin’s top-end models, and allows for the tracking of over 20 different activities, from jogging to golf. It’s a great smartwatch for anyone with at least a passing interest in fitness then, and right now you can get the black/gunmetal model at a triple-figure discount, so it’s a great time to buy.

Garmin Forerunner 245 GPS: £249 £199 at Currys
Save £50
– Early Black Friday Garmin deals are happening, and this gives us £50 off one of the best smartwatches from the company. With up to 7 days battery life, GPS connectivity and more, the Forerunner 245 is a top choice if you’re looking for a mid-range running watch.

Huawei Watch GT 2 (46mm): £139.99 £84.99 at Very
Save £55 – The larger version of the Huawei Watch GT 2 is a little more expensive, but gives you all the same features as its smaller counterpart with 4mm extra screen real estate for viewing your workout and wellness stats. If you’ve been looking for a budget-friendly fitness tracker with onboard GPS and impressive battery life, this could be the one for you.

Huawei Watch GT 2e: £109.99 £64 at Amazon
Save £45 – A sportier successor to the Huawei Watch GT 2, the GT 2e puts more focus on fitness, with a wider range of activity tracking options (both indoor and outdoor), a new SpO2 sensor for measuring blood oxygen saturation, and the ability to detect six workout types automatically. With a battery life of up to two weeks, it’s a solid workout partner.

Our predictions

Based on previous Black Fridays – and in particular Black Friday 2020 – we predict that we might see the following:

  • Apple Watch 6: might get a discount of up to hundreds of pounds/dollars for the top models.
  • Apple Watch 7: expect a small discount (around $50/£50) at most.
  • Apple Watch SE: a small discount is likely, but don’t expect a big drop.
  • Garmin: expect a range of discounts on various Garmin watches – including some big savings.
  • Fitbit: we could see big discounts on older Fitbit models, with small ones on newer watches.
  • Samsung: don’t expect a big drop on the Watch 4, but the Watch 3 and Active 2 could get some sizeable sales.

Tips for buying a smartwatch

There are a huge number of smartwatches to choose from and deciding on the best fit for you can be tricky, especially as many of them have superficially similar specs.

With that in mind, here are a few tips to make sure you get a good model – and don’t overpay for it.

1. Check out our best smartwatches guide

At TechRadar we’ve tested almost every smartwatch on the market, and with that knowledge we’ve created a best smartwatch guide, highlighting the very best options. Or if money is tight then take a look at our best cheap smartwatch guide.

Everything on those pages comes highly recommended, and you can see at a glance what we like about each model too.

2. Check if a deal is really a deal

If you see a smartwatch at a seemingly reduced price, it’s worth double checking how much of a deal it really is, by comparing to the prices elsewhere, or using a browser extension like The Camelizer to see how the current price compares to previous prices the wearable has been listed at.

Sometimes retailers can do tricky things like listing the price as a reduction from a starting price that the watch hasn’t sold at for a long time, so not all deals are as good as they look.

On Black Friday we’ll be highlighting all the best deals too, so keep an eye on this page and the rest of TechRadar for genuine bargains too.

3. Keep an eye on older models

Recent smartwatches might be new and exciting, but the biggest Black Friday discounts will usually be found on older models – especially if a new version has since been released.

So rather than the Apple Watch 7 for example, consider buying an Apple Watch 6 – you’ll likely find it for a lot less money, and won’t miss out on too many features.

Black Friday smartwatch FAQ

When will the best Black Friday smartwatch deals start in 2021?

Black Friday falls on November 26th this year, but we expect to see some tasty smartwatch discounts before then. Traditionally, the best offers were reserved for the day itself, but in recent years we’ve seen retailers launch their Black Friday pricing at the beginning of Thanksgiving week. 

We’ve even started seeing some offers crop up as early as October. The best deals often drop near Black Friday itself, but if you’re after a bargain it’s worth paying attention as soon as the first prices are cut on the smartwatch device you want to snag.

If you feel like you need a hand, we’ll be rounding up all the best smartwatch Black Friday deals here, first, so bookmark this page and keep checking back.

Last year, the trend towards earlier deals was even more pronounced thanks to Covid-19 pandemic restrictions in many parts of the world. Smartwatch and other tech prices dropped in late October and stayed low into the first week of December. 

According to data from Adobe Analytics, the change last year was because the pandemic accelerated the shift to online shopping, with more than a 50% increase in 2020 compared to 2019. With many brick-and-mortar stores closed, and more people than ever shopping online to stay safe – plus with restrictions causing shipping delays – it made sense for retailers to spread the deals out.  

We don’t know if 2021 will be the same, but we recommend having your eyes peeled from late October / early November just to be sure you find the best Black Friday smartwatch deals.

Where will the best Black Friday smartwatch deals be?

You’ll, of course, find the best Black Friday smartwatch deals here as soon as they drop. However, if you want to find the deals for yourself you’ll need to know where to look. If you live in the US or UK, check out our picks below for the best sites to check for Black Friday smartwatch deals when they drop later this year.

You can also check them out now to see what pre-Black Friday prices look like so you know how good the savings really are.

Top US retailers
: a broad smartwatch selection at great prices
Best Buy: save on a wide range of smartwatches
Walmart: get free shipping on these smartwatches

Top UK retailers
Amazon: often the cheapest smartwatches in the UK
Currys: free delivery, on a wide selection of smartwatches
John Lewis: extended warranties on premium smartwatches

Which smartwatch is best for you?

There are a lot of smartwatches to be on the lookout for during Black Friday 2021, but what wearable devices will be best for you? Here’s a rundown of the top devices to keep an eye on as the discounts appear.

Apple fans will be happy to know that the best smartwatch out there (according to our best smartwatch list) is the Apple Watch SE. The Apple Watch SE comes with some top-end specs, a high-end design and a great range of features that you can’t get on every other smartwatch right now. The battery life could be better, but if you’re looking for good value for money during Black Friday 2021, this is a smartwatch to snag.

Alternatively, Android phone users will want the Samsung Galaxy Watch 4. The Galaxy Watch 4 features a near-unique rotating bezel that makes navigating around the smartwatch a joy. Its functionality is great too, making this smartwatch perfect if you’re looking for a smartwatch to track your fitness, look good on your wrist and do a whole lot more.

If you’re on a tighter budget, you might want to check out our best cheap smartwatches for 2021, which will likely get even cheaper during Black Friday. The Fitbit Versa Lite currently sits at the top of our list showing the brand can do more than just fitness bands, while the TicWatch E2 shows that you can get something good from brands you might not be as familiar with.

Should I wait for the Black Friday smartwatch deals?

Whether you should wait for Black Friday smartwatch deals largely depends on which wearable you plan to buy.

Very recent ones such as the Apple Watch 7 or Samsung Galaxy Watch 4 Classic are unlikely to get big discounts, so you probably won’t really miss out by buying one ahead of time.

In the case of the Apple Watch 7, supplies are also short, so you could be waiting a long time for it to actually ship and you might not want to extend that delay by not ordering it yet.

Then again, if you’re not desperate for a new smartwatch there’s no real risk in waiting, especially for wearables that are readily available, so unless you happen across an excellent early deal, we’d say it’s generally worth waiting to see what appears on Black Friday itself.

That’s even more true for older smartwatches from 2020 or earlier, as these ones are likely to get hefty discounts over the sales period.

Who has the best smartwatch deals right now?

The best deals will depend in large part on the kind of smartwatch you’re looking for – do you want an Apple one or a Garmin? A cheap one or a premium model? Wear OS or Tizen? There are all sorts of considerations, and different stores may focus on different kinds.

That said, you can find many of the best deals in our ‘today’s best smartwatch deals’ section above. But for more options, check out our guides to the best Garmin deals, the best Apple Watch deals, and the best Fitbit deals.

3 best smartwatches to watch out for

Apple Watch SE

(Image credit: Apple)

1. Apple Watch SE

The best smartwatch… but you’ll need an iPhone

OS: watchOS 7 | Compatibility: iOS | Display: 1.78″ OLED | Processor: Apple S5 | Onboard storage: 32GB | Battery: 18 hours | Charging method: Wireless | IP rating: Water-resistant to 50m | Connectivity: Wi-Fi, Bluetooth, NFC, LTE

Premium design
Great price for Apple Watch
Lacks always on display
Battery could be better

The Apple Watch SE is the best smartwatch money can buy right now (not counting the Apple Watch 7, which we haven’t yet put through a full review), and it’s also a top mid-range choice, being cheaper than Apple’s new numbered wearable.

That said, it’s only of any use if you have an iPhone, so if not just scroll down for an alternative option. For those who do have an iPhone, you get a surprisingly premium experience with the Apple Watch SE, including good specs and a great design.

It didn’t get big discounts last year, only dropping by $20 in the US, with no notable deals in the UK or Australia. That said, it’s now a year older, so we wouldn’t be surprised if there are some much better Black Friday offers for it this year.

Read the full Apple Watch SE review

A render of the Samsung Galaxy Watch 4 against a white background

(Image credit: Samsung)

2. Samsung Galaxy Watch 4

The best Samsung smartwatch

OS: Wear OS | Compatibility: Android | Display: 1.2″ 396 x 396 / 1.4″ 450 x 450 Super AMOLED | Processor: Dual-core 1.18GHz | Onboard storage: 16GB | Battery duration: 3 days on 44mm / less on 40mm | Charging method: Wireless | IP rating: IP68 | Connectivity: Wi-Fi, Bluetooth, LTE (for extra)

Excellent performance
Interesting new software
Limited compatibility
Lacks rotating bezel

The Samsung Galaxy Watch 4 is our top premium smartwatch pick. It only came out recently so we’re not expecting big discounts yet, but you might be able to save at least a bit of cash on Black Friday, and this wearable is worth the money.

That said, iPhone users are out of luck here, and to get the most out of it you need a Samsung phone. Still, with an ECG, body composition monitoring and all sorts of other health and fitness tools, this goes beyond most smartwatches for telling you what’s going on with your body.

It also looks stylish, and unlike previous Samsung smartwatches this one runs Wear OS, so you can access a wide range of apps to use with it.

Read the full Samsung Galaxy Watch 4 review

Apple Watch 6

(Image credit: Apple)

3. Apple Watch 6

A great premium Apple Watch

OS: watchOS 7 | Compatibility: iOS | Display: 1.78″ OLED | Processor: Apple S6 | Onboard storage: 32GB | Battery: 18 hours | Charging method: Wireless | IP rating: Water-resistant to 50m | Connectivity: Wi-Fi, Bluetooth, NFC, LTE

Great color additions
Always-on display
Lacks a headline upgrade
Battery life needs to be longer

The Apple Watch 6 is no longer the top spec Apple Watch, with the Apple Watch 7 taking that crown. But Apple’s latest wearable could be in short supply and is unlikely to get discounted much if at all, whereas last year’s model could see heavy reductions as retailers look to shift their stock.

This is still a top smartwatch, with an always-on display and sleep tracking making for nice additions over the previous model.

While the battery life could be better you’re not missing out on a ton by choosing this over the newer model, and it could end up being a whole lot cheaper. 

Read the full Apple Watch 6 review

Last year’s Black Friday smartwatch deals

You’ve missed out on these deals from last year – but that doesn’t mean they aren’t worth checking out. That’s because they can give you a hint at what deals we might see on smartwatches in Black Friday.

Expect discounts that are at least as good as these on the selection of devices below, but also keep an eye on how these offers compare to deals you see before Black Friday lands. That way you can decide if it’s worth waiting for the day itself, or snagging an early offer while you can.

Last year’s Black Friday smartwatch deals in the US

Apple Watch SE (44mm, GPS): $309 $289 at Amazon (save $20)
The Apple Watch SE may be a brand new product, but we’ve seen it for lower. However that was a brief deal, so you may have missed it, so if you want the watch this current deal is still worthy. This deal from Amazon allows you to get it with a Sport Band in your color choice of Black, White, or Pink.

Fitbit Versa 2 40mm smartwatch: $179 $129 at Best Buy (save $50)
Pick up a Fitbit Versa 2 smartwatch (40mm) at a $50 off discount with this Black Friday deal. The Fitbit Versa 2 packs an AMOLED display, sleep and fitness tracking, and up to 5 days of battery life at a compelling price.

Apple Watch Series 6 (40mm, GPS): $399 $349.99 at Amazon (save $49)
The all-new Apple Watch Series 6 gets a $49 price cut at Amazon in this early Black Friday deal. The all-new 40mm smartwatch features a new S6 processor, blood oxygen monitoring, an ECG app, and elevation tracking. You must apply the additional $29 discount at checkout to see the full discount.

Garmin Legacy Hero Captain America: $399.99 $349.99 at Amazon (save $50)
This Garmin smartwatch has a Captain America twist, both in the design (inspired by the Marvel superhero) and in the software, with themed watch faces and more. It’s a good-looking watch even if you don’t like the Avengers, but for fans of the series who also need a great smartwatch, it’s a must-buy.

Ticwatch S2: $179.99 $101.98 at (save $78)
We called the Ticwatch S2 one of the best affordable Wear OS smartwatches available, and that was before this deal cut even more money off its price. It has a rugged-feeling waterproof design and two-day battery life, though it misses some features like NFC.

Fitbit Charge 4: $149.95 $99.95 at (save $50)
The Fitbit Charge 4 is an excellent fitness tracker for causal runners and cyclists thanks to its on-board GPS, which allows you to track runs and rides without carrying your phone. The data will sync with the Fitbit app, and can even be uploaded automatically to Strava. At under $100, it’s a steal.

Fitbit Inspire 2: $99.95 $69.95 at (save $30)
The FItbit Inspire 2 is a smart entry-level fitness tracker that launched just a couple of months ago. It features all-day heart rate tracking, sleep tracking, workout monitoring, smartphone notifications, and guided breathing exercises – and its battery life is exceptional, lasting up to 10 days between charges. At a hair under $70, it’s a real Black Friday bargain

Last year’s Black Friday smartwatch deals in the UK

Samsung Galaxy Watch 42mm: £259 £159 at Argos (save £100)
Argos has knocked £100 off the price of the smaller 42mm version of the Samsung Galaxy Watch. Despite its slimmer dimensions, it offers the same features as the 46mm version, including 39 fitness tracking modes, GPS tracking, stress management, and voice controls. This deal applies to the rose gold model.

Apple Watch 5 White Sport Band 40mm (GPS + Cell): £699 £452.99 at Amazon (save £246)
There’s nearly £250 off this sporty-looking version of the Apple Watch 5, which is a pretty huge saving compared to the initial price. the 44mm version is on sale too but its reduction isn’t as dramatic.
44mm: £749.99 £582.99 at Amazon (save £166)

Samsung Galaxy Golf: £359.99 £259.99 at Argos (save £100)
Argos has knocked £100 off this specialized golf smartwatch for Black Friday. Despite having a range of analog face designs, it features a fully digital display the can be configured to show a host of fitness stats, and comes pre-loaded with Samsung’s premium Smart Caddie app with maps of 40,000 courses.

Garmin Vivomove Style: £259.99 £189.99 at Argos (save £70)
The Garmin Vivomove is a gorgeous hybrid smartwatch that’s perfect for anyone who finds regular fitness trackers a little bit ugly. It has an analog face with a hidden digital display that reveals vital stats and smartphone notifications at the push of a button. It collects far more data than that though, and pushes a wealth of info on your activity and wellbeing to the Garmin Connect app on your phone. A stunning smartwatch, and a great deal with £70 off at Argos.

Ticwatch S2: £127 £84 at (save £43)
This is a really great new price for this watch. We called the Ticwatch S2 one of the best affordable Wear OS smartwatches available, and that was before this deal cut even more money off its price. It has a rugged-feeling waterproof design and two-day battery life, though it misses some features like NFC.

TechRadar is scouring every retailer and rounding up all the top deals over the Black Friday period, and we’ve put all the best Black Friday deals and Cyber Monday deals in easy-to-navigate articles to help you find the bargains you’re looking for.