On Wednesday, the Biden for President team will release a new Snapchat lens encouraging supporters to vote early in key swing states ahead of the US presidential election.
The Biden team will be the first campaign to employ Snapchat’s Marker technology. If users decide to use the lens in selfie mode, they will be covered in aviators and Biden-Harris merchandise, including a T-shirt, hat, and button. Once users flip the camera, they’re directed to aim it at a United States Postal Service logo. The logo could be on a mailer or a nearby mailbox. Once the USPS logo is scanned, fireworks go off with the message “Vote Early for Biden-Harris.”
As of last week, the Biden campaign is spending significantly more money on Snapchat…tech, The Verge