Beats becomes NBA’s official headphones supplier

One of the sports world’s longest-running love affairs has been that between NBA players and their Beats headphones. Now the two big brands are making things official, announcing a multi-year global partnership that will see Beats by Dre become the official supplier of headphones, wireless speakers, and other audio gear for the NBA, WNBA, NBA G League, and US national basketball team.

NBA superstar LeBron James features prominently in the promo for the NBA x Beats announcement, which makes sense in light of his previous promotional work for Beats and reported minority stake in the company before the Apple acquisition. James, like many of his colleagues in the NBA and fellow athletes in the NFL, has long been a keen user of Beats…

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