Image: AT&T TV
AT&T TV is launching nationwide today after initially rolling out to over a dozen markets last year. The subscription TV service — not to be confused with AT&T TV Now (formerly DirecTV Now) — is contract-based, which is a departure from the freedom you get with month-to-month streaming TV apps like YouTube TV, Hulu with Live TV, and Sling TV. Signing up for a two-year agreement gets you an Android TV set-top box and a very cable-like remote control (with a Google Assistant button).
AT&T is trying to position AT&T TV as its premium streaming TV experience; it’s more for people seeking a better cable / satellite alternative than a cheaper one. This is basically AT&T’s next play as it moves on from DirecTV, which continues to bleed…