Apple will live stream its iPhone event on Twitter for the first time

Apple has been live streaming its product announcements for years, but the company has always tried to keep the events on-platform — until now. TechCrunch reports that, this year, Apple will also be streaming its iPhone announcement on Twitter, where it has the chance to reach a new audience who might not know to check out Apple’s website for a streaming link.

This is Apple’s second major expansion in streaming options this year. For WWDC, the company also opened streaming up to people using Chrome and Firefox — previously, Apple had limited viewing to Safari and Edge users only on the desktop. It had been a ridiculous and arbitrary constraint that really just served as an annoyance for the many Mac owners who use other browsers.

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