Apple leaks iPhone XS, XS Max, and Xr names on its own website

A last minute leak has seemingly confirmed the iPhone XS, XS Max, and Xr naming convention for Apple’s newest phones. The names, first spotted by ATH, are found in a product sitemap XML file hosted on, and are associated with items that will be available to purchase including AppleCare support and phone cases. Today’s leak would seemingly put the names “iPhone XS Plus” and “iPhone Xc” out of contention. The file has been pulled, but not before we grabbed a few screenshots.

Although rare, Apple has been known to leak crucial device details ahead of its secretive launch events. Last week, Guilherme Rambo discovered marketing images for the new iPhones and full-screen Apple Watch in the recap section of Apple’s special event…

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