AMC Theaters is learning to embrace the streaming era, not fight it

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AMC Theaters faced its “most challenging quarter in the company’s 100-year history,” but CEO Adam Aron is trying to look forward, using the company’s second quarter earnings call today to address how AMC is going to compete in a streaming-focused world.

AMC announced last week that it struck a groundbreaking deal with Universal Pictures that would let the studio place films on digital rental services like iTunes or Amazon just 17 days after they hit theaters. Aron confirmed on the call that if Universal decides to take advantage of the shorter window, those movies will continue to play in theaters. There was confusion last week as to whether AMC would pull its films completely after 17 days or just offer people both options. Prior to…

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