Amazon’s PR campaigns keep blowing up in the company’s face

Illustration by Alex Castro / The Verge

A little over a year ago, when Amazon’s phony “search” for a site for a second “headquarters” was revealed to be a sham, I noted that for a rich tech giant the company seemed surprisingly tone-deaf. A billion-dollar giveaway to one of the world’s biggest corporations caused an outcry with the electorate and their representatives. As a result, the deal that Amazon negotiated for itself in New York City blew up, forcing the company to pay for office space with its own money rather than taxpayers’.

In the aftermath of that debacle, I wondered if the company might be chastened, or even apologetic. Instead, though, it has plowed ahead with the confidence of the god Maui in Moana — and the response to any criticism has been a smug “You’re…

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