Illustration by Alex Castro / The Verge
Amazon’s top reviewers in the UK appear to have engaged in fraud, leaving thousands of five-star ratings in exchange for money or free products. The company took down 20,000 product reviews following an investigation by the Financial Times.
Justin Fryer, the number one Amazon reviewer in the UK, left a five-star rating once every four hours on average in August, according to the FT’s analysis. Many of these reviews were for products from random Chinese companies. Fryer then seems to have resold the products on eBay.
Scams like these typically start on social networks and messaging apps such as Telegram, where companies can meet potential reviewers. Once the connection is made, the…tech, The Verge