Amazon is reportedly in talks to offer a free, ad-supported tier of its music service, according to a report from Billboard. Although there aren’t details about whether it will be more radio-like or on-demand, Billboard suggests this new free service will emphasize Amazon as a direct competitor to market leader Spotify.
Amazon plans to market the new option through its Echo speakers, and Billboard says that it could be available as soon as this week. The free tier will have a limited catalog of music, and Amazon reportedly obtained the licenses by offering participating labels a deal to pay per stream. The payment rate is not tied to the amount of advertising Amazon sells.
Music is a robust portion of Amazon’s business — last year a…
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