Amazon is still crushing Google and Apple in the smart speaker market

Photo by Chris Welch / The Verge

Apple and Google are still struggling to come close to Amazon’s enormous share of the home smart speaker market, and that trend will continue through 2021, a new eMarketer report predicts. Some 70 percent of US smart speaker users will use an Amazon Echo in 2020, close to last year’s 72.9 percent. By next year, that number may drop slightly to about 68.2 percent, according to the report. So Amazon’s lead is slowly falling, but it still holds a dominant position.

In contrast, eMarketer says just 31.7 percent of smart speaker owners will use a Google device in 2020, and Apple’s home speaker products got lumped into the mixed “other” category, which is expected to barely crack 18 percent this year.

“We had previously expected Google and…

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