Amazon gives Samuel L. Jackson his own Alexa wake phrase

The Last Full Measure Atlanta Red Carpet Screening With Samuel L. Jackson, Todd Robinson And Sebastian Stan At SCADshow

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Amazon is expanding its Samuel L. Jackson voice skill for its Alexa digital assistant to include tens of thousands more phrases, including much more of the actor’s iconic expletive-filled delivery. The company is also giving Jackson his own dedicated wake phrase: “Hey, Samuel.” The news follows Amazon’s announcement on Monday that it plans to add its next celebrity voice, Bollywood star Amitabh Bachchan, for the Indian market some time next year.

The Jackson partnership launched last December, allowing Alexa users to pay $0.99 to access the actor’s voice on Echo and other Alexa-enabled devices. Since then, Amazon says consumers complained that the integration was “overly burdensome,” because you effectively had to ask Alexa to ask for…

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