Amazon Alexa’s next celebrity voice belongs to Bollywood star Amitabh Bachchan

Entertainment India May

Photo by Prodip Guha/Getty Images

Amazon is adding its next high-profile celebrity voice option for its Alexa digital assistant, this time an exclusive for the India market. Starting next year, Alexa users can augment the voice assistant to sound like Bollywood star Amitabh Bachchan, one of the most prolific actors in Indian cinema and a household name in the country of more than 1.3 billion people.

India is a key growth market for Amazon outside the US, as the e-commerce platform is most popular in Germany and other European countries at the moment. But India’s strong smartphone adoption and the growing purchasing power of its large population make it integral to Amazon’s worldwide expansion over the next decade, particularly around voice interfaces for shopping and…

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