Photo: Warner Bros.
There was a lot of big streaming service news this week. First, Apple announced pricing and a launch date for Apple TV Plus — $4.99 per month, starting November 1st. Then, Disney launched a free pilot of Disney+ in the Netherlands, offering up a ton of details on how the whole thing is going to work. It seems surprisingly robust for a service that’s not out for another two months, when it’ll launch for $6.99 per month.
Apple was smart to price itself under Disney, especially given the breadth and richness of Disney’s catalog (its classic musicals, all of Star Wars, and most MCU movies) compared to Apple’s nascent one (you can count the launch titles on two hands). I’m not sure how many people will be eager to pay Apple even with the low…