11 reasons why Quibi crashed and burned in less than a year

Illustration by Alex Castro / The Verge

Quibi, the shortform video streaming service designed for people to enjoy on their phones, has shuttered after less than a year of existence.

Led by veteran Hollywood executive Jeffrey Katzenberg and former HP CEO Meg Whitman, the streaming service was designed to be a revolutionary way to watch videos on the go, with shows and films specifically formatted to work in both landscape and portrait modes. With nearly $2 billion raised before Quibi even launched in April and a long line of Hollywood talent on board to provide movies and shows, Katzenberg and Whitman felt pretty good about their prospects — even if analysts and media critics questioned the duo’s strategy.

Then the United States joined the rest of the world in shutting down d…

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via The Verge – All Posts

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