YouTubers are clashing over eye shadow, and millions of dollars are at stake

Shane Dawson’s new documentary series, The Beautiful World of Jeffree Star, was originally teased as a look into YouTube’s contentious beauty world, one dominated by scandalous feuds and endless eye shadow palette launches. Instead, the series follows Dawson and Star as they team up to create a palette together — and in doing so, they naturally wander into drama of their own.

In the middle of the series’s run, top beauty YouTuber James Charles revealed that he would be releasing a new palette soon, too. Fans of Dawson and Star flooded Charles’ YouTube page to insult his work, including his palette and videos. Many claimed they were only going to buy Dawson’s palette to support him; others called out Charles’ product for not being as…

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via The Verge – All Posts

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