Two years ago, Nintendo announced its arrival in the world of mobile gaming in a big way. Super Mario Run was revealed for the iPhone onstage at an Apple event, with none other than game design legend Shigeru Miyamoto on hand to show off the latest incarnation of his iconic character. Expectations were high. “Super Mario Run is going to introduce millions of more people to the fun of Mario, and it’ll become the entry point for them,” Miyamoto told me just ahead of the game’s launch. The reality was sobering. More than 200 million people ended up playing the game — but Nintendo still deemed it a failure. A year ago, the company said that, despite those lofty numbers, Super Mario Run had “not yet reached an acceptable profit point.”
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