Image: Tumblr
Tumblr is launching a new group messaging feature that will allow different fandoms on the site to chat more easily with each other instead of replying on re-blogs.
The “group chats” are public spaces, meaning that anyone can find and read them, though only approved members can send messages. People should notice a new group chat icon in the upper right-hand corner of Tumblr’s app starting today.
Group chats aren’t meant for private DM sessions with Tumblr pals. The idea is to give people in niche communities a chance to create dedicated spaces to talk about their interests that are more immediate and interactive than simply re-blogging someone else’s post. Whether it’s memes or therapy or BoJack Horseman, this allows a larger body of…