Spotify is testing ads that listeners can interact with using their voices, reports TechCrunch. The idea is that when a user hears a voice-controlled ad, they can say “play now” and be taken to a piece of relevant content. Two ads are currently being used with the new functionality: one for Unilever’s Axe products and another for a Spotify podcast called Stay Free: The Story of the Clash.
If you say the key phrase during either ad, you’ll be taken directly to the podcast being advertised or to an Axe-branded playlist, respectively. Spotify says your phone’s microphone will only be active for the duration of the ad, and it will deactivate early if you say anything other than “play now.”
At the moment, Spotify is testing the…
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