Illustration by Alex Castro / The Verge
San Francisco will ban the sale of e-cigarettes entirely starting in 2020, after the resounding defeat of a proposition designed to thwart the restrictions. The ballot measure was the last hurdle for the proposed ban, which was passed into law in June.
Early results from the city’s Department of Elections show that slightly more than 80 percent of voters opposed Proposition C, which would have overturned the ban and paved the way for looser regulations. Initially, Proposition C was heavily supported by Juul Labs, which poured an estimated $18 million into promoting the measure. Efforts to defeat the proposition were spearheaded by former New York mayor Michael Bloomberg, who spent about $6.6 million to oppose the proposition.
Juul…