As the mirrorless camera battle reaches a turning point, three entrants are teaming up to help their cameras stand out. Leica, Panasonic, and Sigma announced today that they’ll all use the same lens mount format for full-frame and APS-C cameras, allowing lenses purchased for one company’s cameras to work on each other’s cameras.
That’s a huge benefit for two reasons: it makes their cameras more appealing to photographers who won’t find themselves locked into a single company’s lens ecosystem and it’ll help to expand the lens selections that are available for their cameras, rather than each company trying to build out their own exclusive lens lineup. Junichiro Kitagawa, Panasonic’s international marketing chief, called it a “win, win, and…
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