I admit that, before arriving at the NAMM show this week, I didn’t know that Auto-Tune was an actual brand. Like most people, I knew of it as a generic term to describe pop music producers making their singers’ voices sound more pristine and angelic or, conversely, transgressive artists like Kanye West and will.i.am using it to distort their vocals into digital inhumanity. I expect Auto-Tune’s use will become a lot more widespread, however: this week, a new Auto-Tune Access version has been announced at a price of $99.
Antares, the maker of Auto-Tune, sells multiple versions of its software, with the Pro edition costing $399. The $99 Auto-Tune Access simplifies everything down to the essentials, giving users only the most basic set of…
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