
Netflix has joined the Vtuber trend, unveiling a virtual streamer this week who will host a weekly show on the company’s YouTube channel to promote its original anime series. The character is named N-ko Mei Kurono, and Netflix describes her as the company’s “anime ambassador.” She also happens to be a “sheep-human lifeform.”
Vtubers, or “virtual YouTubers,” are animated hosts who often vlog on YouTube or stream on Twitch. In general, these characters are operated by a single human, who will use motion capture software (and sometimes a motion-capture outfit) to transform themselves into a cartoony character on-screen. Some Vtubers have become hugely popular over the past year, including Projekt Melody and CodeMiko.
Netflix is using the…