Google goes nuclear against Roku by adding YouTube TV to the main YouTube app

Illustration by Alex Castro / The Verge

A week after their broken down negotiations spilled into the public, Google and Roku still haven’t been able to reach a deal to renew YouTube TV’s presence on the huge streaming platform. But Google has come up with something of a workaround in the meantime: it’s going to let people access YouTube TV directly from the main YouTube app.

YouTube users will start seeing a “Go to YouTube TV” option in the main YouTube app over the next few days. When they select that, they’ll then be switched over to the standard YouTube TV user experience.

Image: YouTube

In essence, Google has basically stuffed the YouTube TV app into YouTube itself, a solution that seems unlikely to make Roku very happy. The Verge has reached out to…

Continue reading…

via The Verge – All Posts

Check out the Finding Your Identity Podcast!