Photo by Amelia Holowaty Krales / The Verge
Google has just announced that it’s buying wearable company Fitbit for $2.1 billion. In a blog post announcing the news, Google SVP of Devices and Services Rich Osterloh said that the Fitbit purchase is “an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.”
The news comes just days after a report from Reuters that claimed that Google was in talks to buy the popular fitness tracker company.
The acquisition makes a lot of sense: Google has spent years trying (and largely failing) to break into the wearables market with its Wear OS platform, but its struggled to make a real impact.
Fitbit’s hardware chops have always been great, giving Google a much stronger foundation to build…