Instagram is continuing to build out its augmented reality effects, and today, it’s announcing that creators can build effects that react to music through Spark AR, the company’s AR-creation tool. Creators can either import their own music, so long as they own the rights to it, or have the effect sync with any song they pick from Instagram’s music library, which contains big hits and popular music for which Instagram pays the licensing fees. To coincide with the launch, singer Ellie Goulding launched her own effect for a new song.
The company’s also allowing for “media library” effects that allow people to apply effects to photos or videos from their phone’s library. Typically, people have had to apply their AR effect in the moment as…