1. Best deals
2. iPads
3. MacBooks
4. Apple Watches
5. AirPods
The Boxing Day sales are a great time to save money on Apple devices. While Apple itself is unlikely to launch any big Boxing Day discounts, there are always plenty of brilliant end-of-year deals to be found on the Apple Watch, iPad, iPhone, Mac, MacBook and Apple accessories at the UK’s leading online retailers.
We’ll be searching the Apple Boxing Day sales once they start and rounding up the best deals here on this page, and we’ll bring you the biggest offers from the Apple January sales, when they launch on January 1, too.
But you don’t need to wait for the Boxing Day sales to bag a bargain – there are plenty of Apple deals to browse already. Amazon, Currys and John Lewis are just some of the top retailers that currently have some great discounts on all Apple’s premium devices. (However, just be aware that if you’re looking for an iPad specifically, stock is limited and many deliveries aren’t slated until January next year.) You’ll find today’s lowest prices below…
Early Apple Boxing Day sales: quick links
- Amazon: up to 30% off Apple Watch, Airpods, iPad
- Apple: free device engraving plus plenty of stock
- Currys: Airpods with MagSafe case from £159
- John Lewis: up to £450 off Apple with a trade-in
- Laptops Direct: save on AirPods Pro and iPhones
- Very: up to £150 off the M1 MacBook Pro
Apple Boxing Day and January sales: Apple Watch deals
Apple Watch Series 6 (Cellular, 44mm): £509 £439 at Amazon
Save £87.80 – Amazon’s still got a few Apple Watch 6’s in stock, and there’s almost a £90 discount on this cellular version. If you’re going to be cutting the connection to your phone then it’s a great option to consider. Although it’s no longer the latest model, it’s still very powerful and aside from a bigger screen and a few design tweaks, you’re not missing much by choosing it over the newer (and more expensive) Series 7.
Apple Watch SE (40mm, GPS): £299 £249 at Currys
Save £50 – If you’re looking for something a little cheaper, you’ll find all Apple Watch SE colours on sale in today’s early Boxing Day Apple Watch sales at Currys. This one’s a match for the lowest price we’ve seen on the SE, so it’s a great option if you’re looking for a modern Apple Watch that can tick all the boxes but still come in at a reasonable cost.
Apple Boxing Day and January sales: AirPods deals
Apple AirPods Pro: £239 £187 at Amazon
Save £52 – This popular AirPods Pro deal is just £2 more than the lowest-ever price we’ve seen (£185 over Black Friday). They come with significant improvements over the previous model, such as Active Noise Cancellation and a better design. Meanwhile, the MagSafe wireless charging case is included in the price to give you more than 24 hours of total battery life.
New Apple AirPods (3rd Generation): £169 £157 at Amazon
Save £12 – There’s now £12 off the all-new AirPods 3 – that’s £2 cheaper than Black Friday. The new wireless earbuds come with Spatial Audio support, a new contoured fit, and a 30-hour battery life.
Apple AirPods Max: £549 £444 at Amazon
Save £100 – The Apple AirPods Max are simply one of the best pairs of over-ear headphones you can buy. Featuring excellent sound quality and great noise cancellation, they’re currently on sale with a smooth £100 discount. That puts them at around £30 more than the lowest price we’ve ever seen £426 – which is just a few pounds more than the record-low price.
Apple Boxing Day and January sales: iPad deals
iPad 9th generation (64GB): £319 at Amazon
Now that stock of the last generation iPad has dried up at all major stores, your best option is to go for the brand new iPad 10.2. Last year’s model had only been discounted to £299, so spending an extra £20 to get the brand new seems well worth it anyway – but you will have to wait until next year for delivery.
Apple iPad mini 6 (2021): £479 £459 at Amazon
Save £20 – A tiny £20 saving is available on the new iPad mini at Amazon. Sure, it’s not one of the most thrilling iPad deals we’ve ever seen but we’ll take any discount at this stage as the new model has been available for just a couple of months. Place your order now and it will be delivered once stock is available.
iPad Air 4 (64GB): £579 at Amazon
Just last week it was possible to find a £50 saving on the iPad Air but that deal has since expired. The tablet was out of stock for a brief window in November and Amazon is taking orders for delivery at a later and unspecified date. This also looks like a classic case of a price bump following Black Friday. We’ll keep an eye on it over the next few weeks just in case the price drop returns here or at another retailer.
iPad Pro 11-inch 2021 (128GB): £749 £727.97 at Amazon
Save £21.03 – A small saving of just over £20 is currently available on the 11-inch iPad Pro at Amazon. Savings on the latest model are exceedingly rare, and we’ve seen this deal come and go… Delivery isn’t slated until January/February though.
iPad Pro 12.9-inch 2021 (128GB): £999 £962 at Amazon
Save £37 – Amazon had a solid £100 saving on the larger iPad Pro model just last week. That offer is now gone, sadly, but you can still save almost £40. It doesn’t exactly make the iPad cheap, but it’s the only discount should you be after this model. It’s a significant, too, considering this Pro model rarely drops below the recommended price of £999. You could wait off until the new year to see if the old saving returns.
Apple Boxing Day and January sales: MacBook deals
MacBook Air (M1, 256GB): £999 £889 at Amazon
Save £100 – After a fall to an all-time low of £849 earlier in the year at Amazon, we haven’t seen any MacBook Air deals this cheap ever since. Right now, though, you can now pick up this model for £889. It’s not as strong an offer, but still over £100 lower than the recommended price. We can’t be sure just how long the discount will last so be sure to make the most of it while you can.
Apple MacBook Pro 13 (2020, M1): £1,299 £1,159 at Amazon
Save £140 – You can score yourself a significant discount on the M1 MacBook Pro 13 at Amazon. With 8GB of RAM, a 256GB SSD, and the new Apple M1 chip, the Apple MacBook 13 offers a significant performance boost over the older version. We have seen the price down to £1,129 before, but this remains a decent discount.
Apple Boxing Day sale: everything you need to know
Does Apple do Boxing Day and January sales?
The Apple store itself generally doesn’t run a Boxing Day sale – but there are always plenty of Apple deals to be found on Boxing Day at most of the leading retailers, with juicy discounts across the company’s entire product line-up. So while you probably won’t find an official Apple Boxing Day or January sale at Apple directly, you will be able to save money after Christmas on everything from Airpods and the Apple Watch to McaBooks, iPads, iPhones and beyond.
Which retailers are the best for Apple Boxing Day and January sales?
Amazon, Currys, and John Lewis are the UK’s leading online retailers for tech, and, as you would expect love to make Apple products a central feature of any sales event, given the massive popularity of said products. Other lesser-known retailers like Very and Laptops Direct are also great places to catch an Apple deal or two, especially with MacBooks and AirPods with the latter.
- Apple – plenty of stock, but not the lowest prices on Apple deals in general
- Amazon – fantastic prices on all Apple deals, but sometimes sell out
- Currys – top price-matching, plus free delivery options
- John Lewis – excellent extended warranties, plus a good range
- Very – extremely competitive price-matching and plenty of stock
- Ao.com – again, another great lesser-known retailer with a good range
- Laptops Direct – excellent prices for AirPods and MacBooks specifically
MacBook Pro 13-inch (M1, 256GB): £1,299 £1,159 at Amazon
Save £130 – After falling to an all-new low of £1,129 for almost half a year, unfortunately, this model has now shot back up in price. It’s still a good chunk less than it has been for a while, so there’s still a saving to be had, It’s just not as exciting as it was from May to August.