Bird has a new electric scooter: it’s durable, comes in three different colors, and you can buy it

Bird unveiled its next-generation electric scooter on Wednesday that it says will be more durable, powerful, and longer-lasting than previous versions. Dubbed Bird One, this custom e-scooter will also have a longer lifespan than past scooters — a key indicator if Bird ever hopes to become a profitable company. In a new twist, Bird will be selling it to anyone who’s tired of ride-sharing and is ready to enter the new world of scooter ownership.

Bird One will be hitting the streets about seven months after the company unveiled its first custom-built scooter for dockless ride-sharing, Bird Zero. When Bird launched in Santa Monica, California, in 2017, its fleet was comprised mostly of consumer scooters made by Xiaomi and Segway-Ninebot,…

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