Yesterday Amazon opened up another retail location in New York City. But this one, the company’s third in Manhattan, is different than the standard Amazon Books store. It’s called Amazon 4-star, and the name gives away the store’s premise: Amazon 4-star stocks items that have an average customer review rating of four stars and above. There are also sections for new / trending and top sellers, where featured products don’t necessarily have to meet the four-star bar.
The store’s selection will be changed out and refreshed on a frequent basis — in some cases weekly, according to one employee I spoke to — but there are mainstays (like Amazon’s own hardware products) that will obviously be a permanent staple of the store.
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