Caviar, a sort of tech-jewelry company that rebuilds iPhones into $22,000 diamond-and-metal showpieces, has today announced its take on the AirPods with a set of repainted and fancified editions. Calling them “royal gift editions,” Caviar has spruced up the boring white AirPods with a choice of black or burgundy paint, complete with real gold lettering, for a price of $590 per pair. If you want to step up to the carbon fiber option — because of course there would be such an option — the price for those earphones is $720.
Russia, which is where Caviar is from, fascinates me with its ability to sustain such extraordinarily niche businesses. Nobody’s manufacturing phones or headphones at…
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