Starting today, YouTube will begin running ads on some creators’ videos, but it won’t give them a portion of the ad revenue because they’re not big enough to be enrolled in its Partner Program.
When advertisements run on YouTube videos, those creators typically receive a portion of the revenue through their role in YouTube’s Partner Program. With the new monetization rules, a creator who is not in the partner program “may see ads on some of your videos,” according to an update to the platform’s Terms of Service.
Prior to the update, YouTube says these videos only received ads in limited circumstances, like if they were monetized by a record label as part of a copyright claim. The update will mostly affect smaller creators without a…