Illustration by Alex Castro / The Verge
YouTube CEO Susan Wojcicki has repeatedly said that YouTube is trying to be more transparent with creators about changes that will affect their day-to-day lives. The next evolution in that plan is appointing the company’s first ever “head creator liaison” to help keep the peace.
That person is Matt Koval, a former YouTube creator who started uploading videos in 2008 and then joined the company full time as a lead content strategist in 2012. Koval’s role within YouTube has always revolved around creator content, but in the new position, he will work to address the needs that come up in the community and translate those needs inside YouTube. He will act as an advocate for creators and the issues they raise while working with people at…