Why does Amazon have so many clothing brands?

Today, BuzzFeed News posted a reminder of exactly how enormous and inescapable Amazon is. In a single list, reporter Leticia Miranda went through all of Amazon’s various subsidiaries and sub-brands, many of which you probably haven’t heard of. The usual suspects are all there — Mechanical Turk, Twitch, Audible — but there are also dozens of different clothing brands, most of which have no obvious connection to Amazon. They’re the equivalent of store brands like Faded Glory (Walmart) or Goodfellow (Target), only there are way more of them than you would expect.

It’s not totally clear what to make of this. BuzzFeed’s read is that it indicates the size and scope of Amazon’s business power: “a complex web of businesses and subsidiaries that…

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