Why Amazon is tracking every time you tap your Kindle

Photo by Amelia Holowaty Krales / The Verge

Amazon’s Kindle products are some of the most popular e-readers around, but there’s a price to pay for the convenience of Amazon’s huge library and convenient syncing features: the company appears to be tracking, recording, and storing data on every single tap you make on the device. The extent of the tracking was brought to light in a tweet by Adrianne Jeffries, an investigative reporter for The Markup (and friend of The Verge) earlier this week.

That just left the question: why is Amazon tracking such granular data in the first place?

It turns out…

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via The Verge – All Posts

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