What is Microsoft doing with Cortana?

Illustration by Alex Castro / The Verge

Cortana started off life as a digital assistant for Windows Phone, before making its way to Windows 10, iOS, and Android. With Windows Phone dead and very few people using Cortana on a PC, Microsoft has made the difficult decision to give up competing with Alexa and Google Assistant. Microsoft CEO Satya Nadella revealed earlier this year that the company no longer sees Cortana as a competitor to those other digital assistants, and that it’s embracing the idea of having rivals on its platform. We’re now starting to see how that will work, and what it means for the future of Cortana.

Cortana was once a big part of Windows 10, but it’s now turning into an app. This allows Microsoft to update Cortana more regularly, but it also means the…

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