Walmart is removing the $35 free shipping minimum on its annual subscription service, Walmart Plus, the company announced on Wednesday. The new policy will take effect on Friday, December 4th, and it means all Walmart Plus members will receive free next-day and two-day shipping on items ordered from Walmart’s website, regardless of the size of their order.
The change is a clear attempt to better compete with Amazon Prime, the subscription service on which Walmart Plus is based. One of the biggest benefits of Prime since its introduction more than 15 years ago has been free (and often two-day and now one-day) shipping on all eligible orders.
That made…