Vine reboot Byte has shared initial details of its partner program, which will give creators monetization options among other benefits like direct contact with the company, access to experimental features, meet and greets, and Byte apparel.
The short-form video app created by Vine co-founder Dom Hofmann launched last week on iOS and Android, and it saw more than 780,000 downloads in its first weekend, according to analytics firm Sensor Tower. By comparison, Byte competitor TikTok has 1.5 billion all-time downloads and pulled in 8.2 million downloads in the same weekend. But Byte’s new partner program gives it a leg up over TikTok, which doesn’t offer a direct monetization option for creators.