Illustration by Alex Castro / The Verge
Ubisoft has publicly committed to keeping prices for new games released on next-gen consoles this fall at $60, the company said in an earnings call on Wednesday. That diverges from the strategy of fellow video game publisher Take-Two Interactive and its subsidiary 2K Games, which are planning to charge an extra $10 for next-gen PlayStation 5 and Xbox Series X versions of the upcoming NBA 2K21.
“We plan to come with the same price as the previous generation of consoles” were the company’s words, though in reference only to its fall slate of new releases. While this is Ubisoft’s first time saying aloud it will not raise prices for next-gen games released this holiday season, its Xbox preorder pages for games like Assassin’s Creed Valhalla a…tech, The Verge