Illustration by Alex Castro / The Verge
TikTok has signed a deal with the digital rights agency Merlin that will give the platform access to a huge selection of independent music. Effective immediately, the agreement includes licensed music from tens of thousands of indie record labels worldwide.
TikTok, home to parody videos, memes, lip syncing, and more through clips that last for only a matter of seconds, has steadily grown in popularity over the last few years. Music is a crucial part of the platform, whether it’s setting up a joke or launching a new meme. The platform has even helped launch musicians like Lil Nas X into stardom with breakout songs like “Old Town Road.”
Merlin, one of the top global digital rights agencies for independent labels, licenses music to…tech, The Verge, The Verge - All Posts