There’s a new label to vet brands’ climate change pledges

Courtesy of Climate Neutral

A nonprofit organization is trying to give consumers an easy way to make sense of the flood of environmental pledges that companies are suddenly making, with a new product label. Kickstarter and Klean Kanteen are two of the 135 brands that have been “Climate Neutral Certified” by the nonprofit, Climate Neutral.

To be carbon neutral, a company needs to essentially cancel out all its heat-trapping pollution. It might do this by investing in tree-planting efforts or emerging technologies that capture carbon dioxide. Purchasing those carbon offsets or credits, however, is no replacement for actually cutting down greenhouse gas emissions. And as bigger and bigger polluters, including Delta and BP, make their own pledges to become carbon…

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