The untold origin story of an AmazonBasics AA battery

AmazonBasics AA battery | Amazon

AmazonBasics, Amazon’s store brand, launched over 10 years ago, and we know as little about it now as we do about Amazon as a whole. Like most details about Amazon, the origins of AmazonBasics products are a mystery.

In an article for OneZero, Sarah Emerson uncovered the origins of one of Amazon’s best-selling products: the AmazonBasics AA battery. She traces the battery straight to the source and works her way to the end of the product’s life cycle, pointing out where the trail gets murky. She does a great job of explaining the environmental impact and ethical concerns involved in alkaline battery production along the way. While Amazon won’t reveal details about its suppliers on its own, it did confirm Emerson’s reporting.

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via The Verge – All Posts

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