Apple’s new Apple One bundle, which gives customers an assortment of Apple-owned services for a monthly fee, is likely to help out subscriptions for all of its offerings, but few need it as much as TV Plus.
Apple has been relatively quiet about anything related to TV Plus’ metrics in the almost year it’s been out. There are no subscriber numbers, no big displays of bragging about The Morning Show or Ted Lasso’s viewership figures. (In fairness to Apple, the company hasn’t given an update on Apple Music subscribers since June 2019, and while CEO Tim Cook did share this year that Apple News has 125 million subscribers, he chose not to disclose how many people signed up for $10 subscription version.) All that exists is reports from…tech, The Verge